Post
Text, with a title if you want one.
Schedule Tumblr posts
Yes. Refract schedules Tumblr posts with text, photos, video, links and tags to the blogs you connect. You can add several blogs at once and post to each.
Step by step
How to schedule Tumblr posts with Refract.
- In Accounts, select Connect account and pick Tumblr. You connect a blog (you can add several at once).
- Select New post, pick your Tumblr account under Post to, and choose A note under Start from: the point, one detail and what to do.
- Select Write versions (the button counts them, like Write 3 versions). Refract writes the Tumblr version in your voice and within Tumblr’s limits, for 1 AI credit.
- Read the Tumblr version and edit it if you like. Checks lists anything Tumblr would refuse, with a fix for each.
- Open the When menu: Add to queue takes your next free posting time, or choose Pick date and time, Repeat or Publish now.
- Select Approve all and add to queue (or Approve all and schedule). Refract publishes the post at that time, and it shows in your Calendar.
Limits
Tumblr limits and specs.
These are the rules the composer checks every Tumblr post against while you write.
| Limit | Value |
|---|---|
| Text | No limit |
| Links in the text | Clickable |
| Hashtags | Clickable |
| Photo or video | Optional |
| Files per post | Up to 30 |
| Photos and video together | Yes |
| Photos | Up to 30 |
| Photo size | Up to 20 MB each |
| Photo formats | JPEG, PNG, WebP |
| GIFs | Up to 30 |
| GIF size | Up to 10 MB each |
| Videos | Up to 1 |
| Video size | Up to 500 MB each |
| Video formats | MP4, MOV |
| Video length | Up to 10 minutes |
| Alt text | Yes, on every photo |
| Title | Up to 4,096 characters |
| Tags | Up to 30, 140 characters each |
| Posts a day | 250 per Tumblr account |
Formats
What you can post on Tumblr.
Photos and video
Leading the post, the way Tumblr shows them.
Link
A card for your page.
Tags
The words people search for, without the #.
Native everywhere
Written for Tumblr, from one note.
Every version starts from your note and follows Tumblr’s rules in your voice. These are Refract’s defaults; turn any off, reword them or add your own in Voice and rules.
Tumblr rules to start with
- Lead with the image or videoRefract default
- Short caption, then the linkRefract default
- Up to 10 tags that people actually searchRefract default
Studio
Video, ready for Tumblr.
Edit video
Trim a clip, crop it for Tumblr, pick a cover and add captions. The original file never changes.
Timing
Best time to post on Tumblr.
There’s no single best time to post on Tumblr for every account. The best time is when your own followers are around, and that depends on where they live and what they do all day.
Start with your audience’s time zone. If most of them live in one region, post in their morning, lunch break and evening, not yours.
Then post at the same times every week for a few weeks and compare. In Analytics, Top posts and each post’s numbers show which times worked: keep those and move the others.
In Refract, your posting times are set in Settings › Workspace, in the workspace’s time zone. Add to queue fills the next free one, the Calendar shows the open slots, and Repeat keeps a regular post on schedule.
Checks
What Refract checks for you.
Checks run while you write, with a fix for each one. They come from the same rules the server uses, so a post that passes here won’t be rejected later.
- Tumblr’s 250 posts a day, counted across your blogs.
- Tag limits checked as you type.
- Alt text on every image.
- Send it as a draft when you want to finish it on Tumblr.
Connecting
Connecting Tumblr.
01
Sign in with Tumblr.
02
Pick the blogs to add. You can add several at once.
03
Choose which workspace each blog belongs to.
You sign in on Tumblr itself. Refract never sees your password.
Questions
Scheduling Tumblr posts: questions.
Can I schedule Tumblr posts for free?
Every plan starts with a 14-day free trial of every feature, with no card needed. Refract has no free plan: after the trial, plans start at $10 a month, in US dollars. See pricing.
Can I post to Tumblr and other networks at once?
Yes. Pick your Tumblr account and any others under Post to. From one note, Refract writes a version for each network, and you approve them together. You can connect ten networks today.
Can I schedule posts to several Tumblr blogs?
Yes. When you connect Tumblr you pick which of your blogs to add, and each one becomes its own account in Refract. Post to one or several from the same note.
How do Tumblr tags work in Refract?
Add the words people search for as tags, without the #. Refract sends them as Tumblr tags, separate from the post text, so they show under the post.
Does Refract post anything without my OK?
No. Versions written from a note wait until someone approves them. If your workspace asks for approval, contributors send posts for approval instead of scheduling them.
Related
More networks and guides.
Guides and tools
Your Tumblr queue, planned today.
Write one note and approve a version made for Tumblr, next to every other network you use.