NewAI writes a version for every network

Publish once.Native everywhere.

Refract is a social media scheduler that writes a native version of every post for each network. Write the point once. Refract’s AI writes a version for each network in your voice and checks every limit. You approve each one, so nothing goes out by surprise.

Start free trialSee how it works

No card needed · 11 networks through their official APIs

Your noteKKolo Coffee

Autumn Huila from Colombia is in the shop Thursday. Red apple, panela, cocoa. Pre-order at kolo.coffee/huila

Write 4 versions4 credits
Instagram174 / 2,200

Autumn Huila lands Thursday. Red apple, panela and cocoa, roasted a little lighter so the fruit comes through. Pre-order with the link in our bio. #specialtycoffee #ljubljana

Ready for reviewApprove
Facebook148 / 63,206

Our autumn Huila from Colombia is in the shop from Thursday. Red apple, panela and cocoa. Pre-order at kolo.coffee/huila and we’ll have yours ready.

Ready for reviewApprove
Threads91 / 500

New on Thursday: our autumn Huila. It tastes like red apple and panela. Who’s pre-ordering?

Ready for reviewApprove
Bluesky104 / 300

Autumn Huila from Colombia, in the shop Thursday. Red apple, panela, cocoa. Pre-order: kolo.coffee/huila

Ready for reviewApprove
Wed 14 · 09:00 · 4 versions, approved

AI in Refract

An AI writer for every network. You stay the editor.

  1. 01

    Write the point once.

    Give Refract the point, one detail and what to do. It writes a version for each network in your voice and within its limits.

  2. 02

    Teach it how you sound.

    Tell Refract your voice once. When you keep making the same fix, it suggests a rule. It never adds one without asking.

  3. 03

    Approve each version.

    Read every version side by side, edit any of them, then approve. Nothing posts until you do.

Studio

Images and video, in the right shape.

Make images and videos for each network, edit the videos you filmed, and keep everything in one library.

The photo cropped to 16:9
16:9YouTube, X
The photo cropped to 4:5
4:5Instagram feed
The photo as a 9:16 clip
9:16Reels, TikTok
The photo cropped square
1:1Square
The photo cropped to 2:3
2:3Pinterest

Slideshows from your photos Free

Pick photos, add text and timing, and get a 9:16 video for Reels, TikTok and Shorts.

AI clips Paid plans

Animate a photo or start from a description. Priced per clip, and you see the cost before it runs.

Edit video

Trim, crop for each network, pick a cover and add captions. The original file never changes.

One library

Every upload and render in one place, previewed in its real shape.

AI

Know what’s AI. Posts with AI-made media are labelled as AI-generated automatically on YouTube, and on Instagram, Facebook Reels, TikTok and X when they open.

Explore Studio What it costs

The whole week

Plan it, fix it, repeat it.

A calendar you can drag

Drag to reschedule, Shift-drag to duplicate, and drop drafts onto open queue slots. Times stay in your workspace’s time zone.

Know in seconds when something fails

Each account gets its own status, the reason in plain words, and a fix that retries only what failed.

A week of posts in ten minutes

Drop a spreadsheet, a folder or a text file. Everything lands in one grid you fix before anything is scheduled.

Networks

One note. 1 network.

11 networks you can connect today, on every plan. Instagram, Facebook, Threads, TikTok, LinkedIn and X are coming soon.

Built in

AI where it helps. You see the cost first.

Versions for every network

Write the point once. Refract writes a version for each network in your voice and within its limits.

1 credit per version

A voice that learns

When you keep making the same fix, Refract suggests a rule for that network. It never adds one without asking.

Every plan

Assist, when you want it

Rewrite, shorten, translate or adapt any post. You see the credit cost before it runs.

Cost shown first

Help that knows your workspace

Ask how to do something or why a post failed. Help reads your workspace and the guide, then shows you where to click.

Free · 50 questions a day

One credit pool

Credits belong to your organization, so every workspace shares one pool, and you see each cost before it runs.

Shared by the team

Your own AI key

Connect your own OpenAI, Anthropic, Gemini or fal key, and AI runs on your account instead of credits.

Optional

For AI agents

Let Claude post for you. With the same approvals.

  • Connect Claude in a click, or point any MCP client at Refract. No token to paste for Claude.
  • Agents work with the same roles and approvals as your team, so their posts can wait for a person.
  • An API, webhooks and a CLI for your own scripts.
Read the API docs

For agencies

Every client in its own workspace. Each with its own voice.

  • Each client has its own voice, rules and main channel.
  • Clients connect their accounts from a link in your brand.
  • They approve posts by link, without a seat.
  • Roles, workspaces and AI credits per person.
Refract for agencies

Pricing

Plans from $10 a month. Every network on every plan.

Business

$24a month

A small team, 15 accounts

Billed yearly, plus tax where it applies

Every plan includes every network, the API, MCP and webhooks.

Start free trialCompare plans

Questions

Short answers. Ask Help for the long ones.

Help lives inside Refract, reads the guide and your workspace, and answers 50 questions a day for free.

Open the user guide
Question: Does anything post without my OK?
Answer: No. Every version the AI writes waits for your approval. Contributors and AI agents can be set to need approval too.
Question: What does the AI cost?
Answer: Each version costs 1 AI credit, and you see the cost before anything runs. Credits belong to your organization. With your own OpenAI, Anthropic, Gemini or fal key, AI runs on your account instead.
Question: Which networks can I connect?
Answer: 11 today, on every plan: YouTube, Pinterest, Bluesky, Mastodon, Telegram, WordPress, Discord, Tumblr, Slack, Pixelfed and DEV. Instagram, Facebook, Threads, TikTok, LinkedIn and X are coming soon.
Question: Can clients approve posts without a seat?
Answer: Yes. On agency plans each client gets a workspace, a link in your brand to connect their accounts, and approval by link.
Question: Is Help really free?
Answer: Yes. Help answers 50 questions a day, reads the guide and your workspace, and can show you where to click.
Question: Do I need a card to try it?
Answer: No. Start a free trial without a card, connect one account and write your first note.

Plan next week before lunch.

Connect one account, write a note, and approve your first versions in a few minutes.

Start free trialSee how it works

No card needed